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BrandHK Brain


The Solution

Rather than another old-school printed recruitment brochure, BlueCurrent brought MetLife the creative idea of writing, designing and producing an exciting new online lifestyle magazine to tell interesting stories about work and life in the new MetLife Agency sales force. Delivered online as an animated flip-book magazine ‘MetLife Lifestyle’ has helped the firm reach and influence a younger target audience.

The Results

The MetLife Style Magazine was advertised and available for download across the MetLife Hong Kong website and facebook page which had been well received by potential candidates.