The Solution

With unique features and a styling all its own, we introduced the Cat B15 smartphone, to targeted consumer, technology and construction media, as a rugged device, tailor-made for those spending a lot of time working and playing outside. By encouraging the media to test the phone’s water-proof, dust-proof and drop-resistant features, we were able to drive widespread positive media coverage.

The Results

The launch of Cat B15 device in Hong Kong was widely covered by various media outlets, which is good mixture of daily newspapers, lifestyle/technology/construction magazines and broadcasting media. Based on their own tests, most reports gave a decent introduction about CAT B15 including its features and product specifications in a quite positive voice.