The Solution

BlueCurrent Hong Kong organized two “Media Day” events in the two cities with the following approaches.

  • Media and influencer marketing and engagement – BlueCurrent identified and invited a good mix of top-tier local media and key influencers to the events.
  • Highly interactive events – the invited media and influencers were armed with the GoPro cameras and filmed their own GoPro experiences in exciting GoKarting and Batting Cage activities.
  • Real-time product demonstrations – GoPro experts from US demonstrated the key features of the new lineup and helping the participants edit their own footages using GoPro Studio.

The Results

  • 100% media attendance
  • 196 pieces of overage across various channels including magazines, newspapers, websites, apps, Weibo, WeChat, video sites.
  • 107,208,083,554 impressions