The Solution

To mark the launch of Jego to the public, BlueCurrent ran a targeted media outreach campaign in both Asia and the U.S. We also created and curated content for Jego on Weibo and Facebook channels, managing the growing communities of Jego followers on each platform.

The Results

Our campaign generated coverage in top tier media with an advertising equivalency of more than HK$13 million. Jego’s Facebook and Weibo channels reached 775,756 unique visitors with 5,100+ Facebook followers and 750+ Weibo fans.