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The Solution

Through Facebook and Instagram channels BlueCurrent leveraged the celebrity of founding partners Chef Nobu Matsuhisa and Hollywood legend Robert De Niro, to grow a community of fans from zero to over 120,000 in a matter of months. Working directly with the hotel operations team, we developed and executed a content plan that built excitement up to the official opening and celebrated the Grand Opening Event. We then sustained fan engagement to drive hotel bookings and restaurant visits.